The secret of
viral AI content,
decoded.
Most creators publish and hope. This workshop teaches the mechanics: how the algorithm actually decides what to promote, the 3-step formula behind content that spreads on its own, and how to turn AI tools into a repeatable production line for hooks, scripts and visuals.
Built for people who create content for a living — or want to.
The workshop is practical, not theoretical. Bring an account, a niche idea, or just curiosity — every exercise is hands-on.
Fresh-entry content creators
New or aspiring creators who want a real framework for going from zero to a consistent, algorithm-friendly posting rhythm — instead of guessing what to post next.
Social media executives
Team members already running brand or client accounts who want to sharpen hook-writing, prompt engineering and performance analysis to lift results.
Builders of AI-driven content
Founders, marketers and SME owners who want a repeatable, AI-assisted system for producing viral-ready short-form video and visual content.
Four modules, one full production day.
Each module builds on the last — from positioning your account, to the content formula, to prompt craft, to reading the numbers afterwards. Tap a module to see learning outcomes and delivery mode.
You'll be able to
- Apply the VERTICAL principle to define a clear niche, positioning and audience
- Design content that triggers the 5 key engagement actions: Follow, Like, Share, Favorite, Comment
- Explain how the algorithm rewards niche consistency and interaction
Covered
- Core concept: how the algorithm decides to promote content
- VERTICAL — niche positioning & single-theme strategy
- ENGAGEMENT — building triggers for the 5 core actions
- Practical exercise: audit & re-position sample accounts
You'll be able to
- Create a high-impact 3-second hook that stops the scroll
- Condense ideas into value-driven short-form content (under 60 seconds, 1–2 points)
- Use AI tools to visualise ideas beyond location, cast or language limits
Covered
- Core concept: Hook → Value → Visualize workflow
- Hook creation with AI-assisted prompt design
- Value design — one-video-one-message structuring
- Visualize — turning ideas into video/image assets with AI
You'll be able to
- Compose structured prompts for hooks, scripts and visual scenes
- Iterate and refine raw AI output to match your niche positioning
- Adjust tone and style for different platforms
Covered
- Prompt structure for hooks, scripts and visual scenes
- Iterating and improving low-quality AI output
- Tone tuning for TikTok / Reels / Shorts
You'll be able to
- Track the engagement KPIs that feed the platform algorithm
- Run A/B tests on hook variants and AI-visualised assets
- Execute post-publish tactics that maximise organic reach
Covered
- KPI measurement aligned with algorithm requirements
- A/B testing hooks, messaging and visual variants
- Post-publish optimisation & distribution tactics
- Closing practical assessment & Q&A
Morning tea 10:30–10:45 AM, lunch 12:30–1:30 PM, afternoon tea 3:00–3:30 PM. The day closes with a practical skills assessment and open Q&A.
Tell us where you're starting from.
This short self-assessment lets us tailor the pace and examples on the day. It takes about 4 minutes — be honest, there's no wrong answer, and every level is welcome.